Just a smell can take you across oceans in a moment, no passport required!
Go back to a city you fell in love with through a specific aroma...
Dream of far off places you will travel to in the future...
We created the Waypoint Candle as the vessel for invoking travel memories, both existing and yet to be made.
How do you turn a memory smell into a description?! I wrote down emotions, feelings, phrases, anything to try to put that smell into words. It is never just a single stand-alone smell, it is the layers of different scents in different proportions that make the scent of a place come to life.
Here were some examples:
- City coming alive at night
- Warm, lovely, passionate people
- Celebrating, energetic, lively, dancing, dynamic, movement
- Intoxicating, overwhelming, beautiful chaos
Designing the Candle
Just for fun, here is an insight into the craziness that is launching a new product! This is a flow of all of the moving pieces that need to come together to make a new product launch happen!
Waypoint Goods // Owner & FounderCaitlin began Waypoint Goods to help and inspire women to get out and travel while feeling safe and fashion forward. She creates custom patterns and designs for the travel scarves based on her travels. Her past life as an architect makes the brand contemporary and modern while focusing on empowering women to travel.